The Auction Advantage

What can an auction do for me as a seller?

     Auctions out perform any other marketing method for whatever you have to sell: a home, antiques, real estate, collectibles, an old cider press, a business, or whatever. The competition among buyers stimulates prices , resulting in the highest possible price for your property.

     At an auction, the spotlight is aimed entirely on your property; it is a fascinating, entertaining tradition that quickly and efficiently converts your property, possessions, or inventory to cash. An auction is not a distress sale or a last-resort action.

What are my goods/ property worth?

     Because we deal in the market every day, Lust Auction Services knows the value of virtually anything you have to sell. We also conduct many appraisals each year Then, on auction day, we work to maximize your return. Our 23 years of experience, with over 1,200 successful auctions, allows us to expertly convert your "treasures to gold" in an efficient, open, competitive manner.

Why an auction?

     You could sit around waiting for the phone to ring in hopes of selling through the conventional "list and wait" method, but because Lust Auctioneers know how to convert your liabilities into liquid cash assets quickly and effectively, you can pocket your profits in a relatively short period of time. You receive fair market value for your goods and that's not all. You will also enjoy the satisfaction of closing a complex transaction simply and comfortably with your agents - Lust Auction Services.

Why Lust Auction Services?

Our firm has been our family business since 1975. Founder and chief auctioneer Richard Lust holds Registered Wisconsin Auctioneer license #001, and son, Matthew, a graduate of The World Wide college of Auctioneering, holds Wisconsin Auctioneer license #008. Wife Mary Ann and daughter Melissa are cashier and clerk. We are the first Greater Madison, WI area auction firm to honor credit cards, and also the first in the area to add computerized clerking and cashiering. Our longtime business experience and utilization of modern business techniques spell efficiency and expertise which we put to work for you. Naturally, we offer a full staff of experienced assistants and back-up personnel and equipment.

A few of our satisfied customers include:

• Ford Motor Credit Company
• J.I. Case Company
• State of Wisconsin
• U.S. Bankruptcy Court
• City of Madison
• United Building Centers
• US Bank
• St. Marys & Affiliates Credit Union
• Amcore Bank
• State Bank of Cross Plains
• Independent Bank of Verona
• Dane County Credit Union
• Park Bank
• J.H. Findorff & Son Inc. - General Contractors
• First Business Bank

Remember: Every day you wait costs you money.